This course provides a comprehensive roadmap for women entrepreneurs to transition from traditional business models to digital-first operations. It focuses on the strategic application of information technology to increase operational efficiency, expand market reach, and enhance customer engagement. Participants will learn how to identify business problems that can be solved with digital tools and create a sustainable digital transformation plan.

Key Learning Objectives

• Demystify Digitalisation: Understand the core concepts of digital transformation and why it is critical for modern business survival.

• Strategic Planning: Learn to use tools like the Business Model Canvas (BMC) to analyze market positioning and identify digital growth opportunities.

• Tool Selection: Gain hands-on experience with specific software for marketing, finance, and operations.

• E-Commerce Mastery: Understand the mechanics of selling online, from setting up a digital storefront to managing logistics.